Growens overview and latest results

Strategic Refocus and Major Divestments:
In 2023, Growens executed significant divestments, selling its Email Service Provider business (MailUp, Contactlab, Acumbamail, and MailUp Nordics/Globase) for €76.7 million and 100% of Datatrics for €1.6 million. These moves were aimed at de-risking the group, generating consistent cash-in, and focusing on core growth areas like Beefree.

Business Model and Growth Drivers:
Growens operates in the fast-growing technology and cloud software industry, specializing in SaaS solutions for email, landing page, and pop-up content creation (Beefree) and CPaaS services (Agile Telecom). The company emphasizes organic growth, targeted M&A, and value return to stakeholders, with a €15 million investment planned for 2024–2026 and a “Rule of 40” focus (sales growth % + EBITDA margin % > 40%).

International Expansion and Market Presence:
Since its IPO, Growens has rapidly increased its international revenue share from 10% to 79%, now serving about 10,000 clients (plus 1 million free users) across 115+ countries. The company has a strong presence in North America via Beefree, which alone has 9,000+ clients and integration with 1,000+ SaaS platforms.

Financial Performance and ESG Commitment:
Despite portfolio changes, the company posted a 3-year CAGR of +20% (old perimeter), with recent annual revenue growth driven mainly by Beefree (+20% YoY) and Agile Telecom. Growens also maintains a strong ESG focus, targeting carbon neutrality, flexible work, gender diversity, and transparency in governance.